As a business owner or marketing agency, you may be wondering if an SEO reseller program is right for you. After all, there is a lot of talk about the growing demand for professional SEO services and the potential for increased profitability by opting for an SEO reseller program.
When you opt for SEO reseller services from a professional company, you have a lot of opportunities to grow your business. It brings in several benefits that keep you ahead of your competitors. If you are new to this space and wondering what this SEO reseller model is all about, we’ve got you covered. In this ultimate guide, we will deep dive into the SEO reseller model.
What exactly is an SEO reseller model?
In simple terms, an SEO reseller model is when a company or agency provides SEO services to its clients through another company or third party. The company that provides the services is known as the “white label” SEO provider while the company that sells it to its clients is the reseller.
The reseller pays the white label provider for the services and then marks it up to make a profit. This type of business model has become quite popular in recent years as more businesses are outsourcing their SEO needs. It is a highly profitable business model for agencies since they don’t have to invest in the infrastructure or resources required to provide these services.
The best part about SEO reseller services is that the agency doesn’t need to have extensive knowledge about SEO. They can simply focus on their core competencies and outsource the SEO services to a white label provider. This way, they can provide a complete suite of services to their clients without incurring any additional costs.
Services an SEO reseller program covers
When you opt for an SEO reseller program, you can offer full-fledged optimization services to your clients. An SEO reseller program covers:
Competitive analysis:
In order to successfully run an SEO campaign, it is important to first understand the competition. The competitive analysis report provided by the white label SEO company will give you detailed insights into your competitor’s strategies and help you devise a plan to outrank them.
On-page optimization:
Once you have a clear understanding of the competition, the next step is to optimize your website for the search engines. This includes optimizing your title tags, meta descriptions, header tags, etc. to make your website more search engine friendly.
Off-page optimization:
Off-page optimization refers to all the activities that are done outside of your website to improve its ranking in the search engine results pages (SERPs). This includes link building, social media marketing, directory submissions, etc.
Content creation:
One of the most important ranking factors for any website is the quality of its content. That’s why, as part of an SEO reseller program, you will get access to high-quality, original content that is keyword rich and informative. This will help improve your website’s ranking as well as drive traffic to your site.
Local SEO:
Local SEO is a specialized form of SEO that helps you rank higher in the local search results. This is especially important for businesses that cater to a local audience.
Mobile SEO:
With the increasing number of people using mobile devices to access the internet, it has become essential for businesses to optimize their websites for mobile devices. This includes optimizing your website for faster loading on mobile devices, ensuring that your content is easily readable on a small screen, and more.
Reporting and analytics:
One of the most important aspects of any SEO campaign is tracking the progress and results. The white label SEO company will provide detailed reports and analytics to help you track your progress and identify areas where you need to improve.
Benefits of using SEO reseller services
There are several benefits to an agency that is planning to opt for an SEO reseller program. Whether you are a startup, or already running your company for a while, you get benefits like:
SEO is a long-term business:
SEO is not a one-time activity; it is an ongoing process that needs to be carried out on a regular basis to maintain and improve your ranking in the SERPs. When you opt for an SEO reseller program, you can offer these services to your clients on a monthly basis and generate recurring revenue.
The best part about opting for an SEO reseller program is that it is highly scalable. This means that you can easily increase or decrease the number of services you offer to your clients based on their needs and budget. This makes it easy to adjust your business model as per the changing market conditions.
No need to invest in resources:
If you want to provide SEO services in-house, you would need to invest in resources like SEO tools, software, and trained personnel. However, when you opt for an SEO reseller program, all these costs are borne by the white label SEO company. This means that you can start offering these services to your clients without any upfront investment.
Since you don’t have to invest in resources or personnel, you can generate higher profits by opting for an SEO reseller program. You can also offer discounts to your clients and still make a good profit.
Risk-free business model:
An SEO reseller program is a risk-free business model as you don’t have to invest anything in it. Even if the market conditions change or the client is not happy with the results, you can easily stop offering these services. This makes it a low-risk business model that is ideal for agencies that are just starting out.
However, as the competition is growing rapidly among businesses in the online space, the possibility is lower. More businesses want to keep their money invested in SEO to gain an edge over their competitors.
It builds better relationships:
When you offer an SEO reseller program to your clients, you are not just selling them a service. You are also building a relationship with them that is based on trust and transparency.
This relationship is beneficial for both parties as the client knows that they can rely on you for all their digital marketing needs, and you know that the client is happy with the results. As the relationship between the agency and the client grows, it becomes easier to upsell other services like web design, social media marketing, etc.
SEO is a complex process:
SEO is a complex process that involves various activities like keyword research, content creation, link building, etc. It takes a lot of time and effort to carry out these activities effectively. When you opt for an SEO reseller program, you can focus on your core business activities and leave the SEO work to the white label SEO company.
This will not only save you time but also money as you don’t have to hire dedicated resources for SEO.
A growing demand:
There is a growing demand for professional local SEO reseller services as more businesses are realizing the importance of ranking high in the SERPs. This demand is only going to grow in the future as more businesses move online.
As the demand for these services grows, so does the opportunity for agencies that are planning to opt for an SEO reseller program. This is because they can offer these services to their clients at a fraction of the cost and still make a good profit.
What to keep in mind while choosing an SEO reseller?
There are a few things that you need to consider while hiring a company for SEO reseller programs, including:
Their experience:
The first thing that you need to consider is the experience of the company. It is important to choose a company that has been in the business for a long time and has a good track record. This will ensure that they are well-versed in all aspects of SEO and will be able to provide you with the best results.
The services they offer:
You should also check the list of services offered by the company. Make sure that they offer all the services that you need. This includes keyword research, content creation, link building, etc.
The tools they use:
Another important thing to consider is the tools and software used by the company. They should use the latest tools and software so that you can get the best results.
The price:
Last but not the least, you should also consider the price charged by the company. Make sure that it is within your budget. You can also negotiate with the company to get a better deal.
Wrapping up!
Choosing an SEO reseller program is a great way for agencies to expand their business without any upfront investment. However, there are a few things that you need to keep in mind while choosing a company for this purpose. This includes their experience, the services they offer, the tools they use, and the price. Keep these factors in mind and you will be able to choose the best company for your needs. As the demand for search optimization services increases, opting for an SEO reseller program is a great way for agencies to expand their business.
