There has been a drastic rise in the demand for a reseller SEO company

 This has led to huge competition. So, how do you compete and create your own space??? So, here we bring you some tips and tricks to reselling your SEO services:

Be clear of your abilities: Every time you make a sales pitch be very specific about what you are and what is your process. On the other hand, keep mentioning how and why of you. In other words, your sales pitch should cover in detail how you and your service can benefit the customer. What makes you different from the other SEO resellers? Why you should be chosen.

Do your research: Before you make that sales pitch, know whom you are meeting. In other words, have a clear understanding of the client’s SEO presence. Also, have a rough strategy ready of what you feel the client must implement to grow.

Have case studies to your aid: Sales cannot sustain on self. You need to prove yours with facts and figures. That’s where SEO case studies i.e. case studies of previous clients comes for your support. As SEO is result-oriented, having all your projects or client consultation as case studies of how it all started, when did you intervene in the business, the strategy adopted, and the results achieved would speak volumes and let you win that deal.

Testimonials matter: Your past clients can play a key role in your success. Therefore, gather as many testimonials as possible. Request your clients to give elaborate testimonials. In other words, ask your clients to be specific about how they benefitted from your services, what makes them feel you are the best.

Build your digital presence: You need to walk the talk to win that rookie point. As an SEO reseller, your expertise must reflect in your digital brand building as well. Therefore, ensure that you have all the SEO elements in place. In addition, they should be live examples of what it looks like when you take care of the SEO.

Be a trendsetter: There are many but what makes you special??? The answer is the thought process. It is a known fact that there are many SEO resellers in the market. All know the basics of SEO and all use the same SEO tools. Then what makes you different??? It’s your approach and innovation to using these SEO techniques and tools. In other words, your thought process would be your defining factor. Therefore, don’t just be a service provider, be a thought leader. Think different, think ahead. Be open to experimenting and taking calculative risks.

Be flexible: The world is for those who understand the art of customization. As an SEO reseller, you must know that every business and its needs are different. However, knowing this fact and being able to tweak and create strategies that match all business-type requirements is the winning point. Therefore, know your strengths and be open to mold and shape your strengths as per the client’s need.

With the above-mentioned tricks, you can be sure of creating your niche. However, before we close this article, here is a checklist that would help you make that perfect sales pitch:

 

Have a clear demarcation of the pitch. It shouldn’t be lengthy nor too crisp. Some of the key elements are: Who are you? What are you offering? What makes you unique? how can you make a difference and lastly your offer?

The language of your pitch should not be boasting tone. Instead, the tone should be confident and welcoming. Keep the language simple. Avoid using SEO jargons to prove that you know the subject. Using simple language, makes the client feel that you are receptive and respecting the client’s ignorance.

Speak and let speak. Yes, you are making the sales pitch. So, you have to crack the deal. Having said that, don’t make the sales pitch a one-way monologue. Let the client speak, understand what is the client looking for. This not only makes the client feel that you are understanding but also helps you build a rapport which may be a defining factor for striking a deal.

While speaking of client SEO status, express it as your case study and preparation. Not like a card to say that the client needs you. The first style shows that you have done your homework and are actually ready. The latter makes the feel client that you are showing off how you can prove to be an asset.

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Conclusion

Sales pitches are very dynamic. Every client is different, so should be your sales pitch. However, the one good thing is keeping your core strong and presenting it right can take you places. So, put on your best shoes and march into cracking the deal.

Complete Knowledge of White Label SEO Services for Agencies

 For all the brands and businesses, who are aiming to create a digital presence, Search Engine Optimization is the key mantra. In such a scenario as a digital marketing agency, you are entitled to provide a gamut of SEO services to ensure that your client is satisfied.

However, what if you don’t have the bandwidth???

What if you don’t have the technical expertise???

You have a threat of losing out on your client. Isn’t it???

That’s where white label SEO services for agencies come for your aid.

So what exactly are these agencies??

White label SEO services agencies are basically independent entities that provide all SEO services to digital marketing agencies. In other words, digital marketing agencies hire white label SEO service providers and offer all SEO services to their clients as their own. As an agency, it completes you, without your client knowing that the SEO services have been outsourced.

Isn’t it bliss in disguise??? That’s why there has been a huge demand for these agencies. However, before you hire one, you must know how they benefit you and how you should choose one. So, here is a detail of what all you need to know about White Label SEO Services:

How do white label SEO services benefit agencies:

1.         As an agency, you can now be sure of being complete. In short, with white label SEO service providers, you can offer your clients a complete range of SEO services.

2.         SEO services call for expertise and skill. This means, that you need experienced manpower which you may not have in-house. Also, maintaining such a team, irrespective of the business can be a cost. Therefore, having a white label SEO services agency not only solves the problem of experienced manpower but also reduces your overhead cost.

3.         With the support of white label SEO agencies, you can offer your clients customized SEO services. Every client has unique requirements and clients prefer only those agencies who offer customized solutions based on their needs. That’s why if you have white label SEO agencies, you can be assured of customization.

4.         As all the SEO-related tasks are taken care of by the white label SEO agency, you can focus on building business, pitching to more clients, and branding your business.

Now that you know, how white label SEO services benefit you, it’s time to know how to choose amidst the various contenders out in the market:

1.         Look for the team size and experience. Remember that you are looking for a white label SEO agency means that you lack that qualified team. Therefore, the first thing to look at is the size of the team and how qualified they are. Ultimately it’s the expertise that will win your clients.

2.         Look at the gamut of services. Ensure that the agency is capable of providing all the possible SEO agencies. That’s when you can cater to diverse clients and offer complete customization.

3.         Look at the client record. The only way to know how effective and credible they are is to see their previous clients and the works done to them.

4.         Lastly, look for an agency that is capable of providing packages at different price ranges. Every client has a different paying capacity. Therefore, you must be capable of offering SEO services at different price brackets.

With the above pointers, you can be assured of finding your perfect white label SEO services agency. Now that you have found your agency, here is a tentative work process flow:

1. Sign-up procedure. The first step is to sign the agreement of association. The agreement would act as the code of conduct and speak about how the works will be divided.

2.         Announce to the clients: Once you have the agency tied up, it’s time to confidently spread the word in the market that you are capable and ready to offer all SEO services.

3.         Manpower planning: As the projects start flowing and you as the agency are the one interacting with the client, it is your responsibility that you brief your SEO agency about the client, his/her specification, deliverables, and deadlines. In short, you are to define the manpower, skill, and targets clearly.

4.         Maintain records: The fact that digital marketing gives the scope to understand the success and response of the campaign and digital through statistics and reports makes it a preferred marketing tool. Therefore, you as an agency must provide the client with reports at regular intervals.

Now that you have an agency on board, it’s time to know, what are the ideal SEO services:

1.         The first thing that any client would need is a website. Therefore, ensure that the agency provides a complete website report that would speak about what kind of website, content, and design the client must have based on the industry they deal in.

2.         Once the website work starts, keyword search is the next thing that must be part of the services. keyword research is a crucial element that not only defines the website traffic but controls all the digital communication.

3.         Once the digital identity is created, the next service that the white label SEO agency must provide is backlinking. Backlinks define digital visibility.

4.         Once the digital presence is created and functioning, content creation, and marketing are crucial. The white label SEO agency must conceptualize, quality check, and implement all the content that goes on the client’s digital presence.

5.         At regular intervals, the white label SEO agency must conduct competitor analysis so that the client understands what the competitors are doing and what he/she needs to do to stay relevant.

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Out of the wide range of services that encompass SEO services, the above are mandatory services that almost every client would ask for. The rest of the services would depend on the client’s business type, their digital marketing vision, and targets, budgets allocated and the timelines defined. Thus, as an agency, you can call yourself a catalyst who would mesh the client and white label SEO services agency for better brand building.

 

How White Label Reseller Program Helpful For Business

Introduction

The world has been squeezing into the virtual space. This has opened avenues for businesses as they get access to global markets. Thus, every business has now realized the importance of hiring a digital agency. This demand in turn has led to the rise of digital agencies.

However, to be a digital agency, you need to offer a wide range of services. Amidst these services, SEO is the key service that binds digital marketing. However, most of the agencies are not adept at SEO services. In such conditions can they afford to create an SEO wing??? Yes, but would that happen overnight??? No.

So how do handle the situation??? The white label reseller program can be called the tool born out of this necessity.

Definition

White label SEO can be defined as the process of hiring a third-party agency to handle all the SEO activities on your behalf. In other words, as a digital agency, a white label SEO services provider is your invisible partner providing all SEO services to you. This in turn you can sell as your business offering to clients. Thus, the SEO agency works in the backend and you be the face of your business dealing with clients.

Pros

You may think about how it would benefit you as a business because the agency is not integrated into your business model. So, here are some key benefits that you as a business can avail yourself by signing up for a white label reseller program:

1.            Add on to your existing business: It is definitely a worthy extension or addition to your existing business services. As a digital marketing agency, adding SEO services completes you. In a nutshell, it makes you ready to offer 360 degrees services to clients. With this new addition, you are equipped to source more work of diverse nature.

2.            An add-on with not much investment: Collaborating with a white label SEO agency is all about outsourcing the work. This means that you need not spend or invest money in setting up an entire SEO wing which if looked at closely calls for a big investment. The investment includes hiring resources, buying or leasing SEO tools, and infrastructural changes to accommodate the team. However, as you outsource, it is the SEO agency’s to take care of the team, have access to SEO tools, pay the team’s salaries, etc. All you need to do is act as a catalyst between the client and the SEO services provider and get things done.

3.            An add-on those impacts your overall business: With SEO services adding to your business profile, you become one of the needed service providers. Also, as you rise up to serve better and more to your clients, you obviously also raise the levels of revenues earned. Thus, there is an overall impact on your business. With white label SEO, your job is to identify potential clientele, understand their needs, get your SEO service provider to design a strategy, give a quote and share the same with the client by adding your cut. Therefore, you can be sure that the ROI of SEO services is quite high.

4.            An add-on that leads to improved customer satisfaction: Customers love finding all they need in one place. Especially when it comes to branding and marketing, if the customer can avail all the aspects under one roof, they feel sorted and secured. In one, it is true because when the entire marketing and branding strategy is taken care of by one entity, results in a unique theme for the digital presence which later becomes the identity of the business.

5.            An add on that is the need of the hour. There is no denying that every business needs SO services. Thus, embracing the white label SEO reseller program not only makes you relevant in the current times but also helps you lead the current business ranks.

Possible cons

Every coin has two sides. As much as it is a fact that hiring a white label SEO reseller has its own glaring benefits, it comes along with some disadvantages as well. It is necessary that you know them too so that you can prevent them beforehand:

1.            You also are the face of criticism. The fact that this SEO agency works in the backend and you are the face for the client, makes you prone to criticism as well. In other words, when the SEO agency does a good job, you will be appreciated. However, when the agency goes wrong or misses a delivery, the client will hold you responsible and not the SEO agency.

2.            May raise a question to your credibility. For the client, it is you as an agency that is providing the SEO services. In short, the client doesn’t know that it is outsourced. Therefore, if by any chance the client comes to know, it may affect your credibility. Therefore, most of the time, agencies disclose to the clients that the SEO services are in collaboration with a third party. Honesty always wins you a point.

3.            Can cause lag in quality control. When the team is internal you can have control the quality. But when you outsource, you run a risk of not having complete quality control which may affect your customer satisfaction.

What is White Label SEO?

White label SEO (also referred to as reselling SEO or private label SEO) is the process of buying SEO service to then sell on to your own clients under the reseller’s brand name in order to gain a profit. White label Seo can help other digital marketing agencies provide holistic ala carte SEO services to their clients when they don’t have the in-house team or services.

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How to choose a white label SEO reseller?

Now that you have understood that even SEO resellers are in demand, you also would know that there is competition out there. There are many who vouch for providing impeccable SEO reselling services? However, for the betterment of your business, take a calculative step, look for a reliable SEO agency, scrutinize the service provider by all means, and then make your choice. Some of the key parameters are as follows:

1.            Experience

2.            Team size

3.            Previous works

4.            Nature of work

5.            Commitment to deadlines

6.            Previous testimonials

7.            Promptness to work

Conclusion

With a clear understanding of what, how, and why a white label SEO reseller program is needed, you as an agency must have understood that hiring one is critical but definitely worth it.

7 Ways White Label Reseller Program Can Help You

“Search Engine Optimization alias SEO,” is the word that buzzes on the virtual world. It is the key to virtual success. In other words, it’s a powerful tool that would help businesses to attain the targeted virtual presence. This understanding has led to an increase in the demand for SEO services. Almost every business, irrespective of its size and stature, is foraying on to the virtual world. Thus every business needs SEO for sustainability.

It’s a great business opportunity but is equally risky if you don’t have the SEO bandwidth. So, what do you??? You’re obvious and the immediate answer would be, have a team for the same because you know there is a huge demand for the same. But before that, here is something that you know.

Wanting to provide SEO services is a great decision, but wanting to do that by creating a team or by you may not be a good idea for the following reasons:

 

1.            Providing SEO services would need experts with in-depth knowledge of SEO tools and techniques.

2.            These experts are expensive when it comes to hiring them on the payroll.

3.            Also, finding these experts is a task in itself.

4.            Hiring and creating an exclusive SEO team would mean an increase in the company’s overhead cost.

5.            Also, hiring and creating an exclusive SEO team would be time-consuming and you may lose your clients by the time you get your team in place.

6.            Considering that you are unaware of the dynamics of SEO, you may stake your reputation as an agency.

 

So, is it a bad idea to offer SEO services??? The answer is NO. Adding SEO services to your portfolio is definitely a great business perspective. But, wanting to achieve this by setting up a team in-house is not a great idea. So, what’s the solution??? There comes your white label reseller program.

What Is A White Label Reseller Program?

It is nothing but the process of associating with an already existing SEO agency to which you will outsource all the SEO activities. However, from the client’s perspective, the SEO agency remains hidden or irrelevant as you continue to be the point of contact or face of the association.

In short, availing white label reseller program means providing SEO services that are performed by the SEO agency, but are offered under your brand name. So, before you think, if this is viable, here are some of the key benefits of the same:

 

1.            Low investment: When you associate with an SEO agency, you don’t have to hire any team as the agency already would have a team that is adept at all SEO activities. In other words, the agency would have all the manpower and they would work at the agency’s house. Thus, you have no pressure of having a space to accommodate the team nor have the pressure of deciding the salaries of the manpower. All you need is to decide a fixed amount that you would pay on either a project basis or a monthly basis.

2.            High on quality: The fact that these SEO agencies exclusively deal in providing SEO services, you can be sure of the quality of services. The agency would have a team that would have in-depth knowledge of all SEO services and tools that would help them create SEO strategies for all business types and within all kinds of budgets.

3.            Helps you focus on your core competence: With all the SEO services outsourced, you don’t have to bother about the implementation of the same. Thus, you have the free time and space to focus on your core competency i.e. business development.

4.            Helps increase customer base: When you associate with an SEO agency, you are sure of the quality of services, therefore, you can confidently pitch your services to wider customers. This increases your scope of work, resulting in to increase in business revenues.

 

In addition, to the above-mentioned key benefits, there are many more benefits with the white label reseller program. Considering there has been an increase in the demand for the white label reseller program, a lot of agencies are flocking in the market. So, here are some pointers that you must remember while associating with an SEO agency to ensure that you avail all the benefits:

 

1.            Check whether the agency has the required expertise, manpower bandwidth, and bandwidth to take work. In other words, ensure that you have a thorough understanding of the agency’s abilities in terms of the expertise of manpower and the gamut of SEO services it offers.

2.            Check the previous works of the agency. The agency may have the expertise to handle SEO works, but what is previous experience of the agency. In other words, what is the kind of clients that the agency has dealt with? What was the nature and size of the business? What was the size and nature of the SEO services provided? These are some of the questions that will help you understand whether the agency can handle the kind of clientele you are pitching. This is also for you to understand what kind of clients you must pitch.

3.            Understand the agency’s working style. As you are the one who will be dealing with the clients, it would be your task to negotiate and finalize the budget. Therefore, try finding an agency that is capable of customizing offers. Because starting a new service of providing SEO services will prove beneficial, only if you make the best out of it, in terms of money and expertise.

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Though the white label reseller program helps you ease out from the work pressure, it is to be remembered that as an agency, you must remember that regular reviews and monitoring of the work is mandatory.

Thus, no matter what kind of white label reseller program you are looking for, you must ensure that you find the right one. A simple online search wouldn’t help. You need to dig deep into the agency’s abilities. However, considering the results the collaboration gives, the effort seems worth it.