For all the brands and businesses, who are aiming to create a digital presence, Search Engine Optimization is the key mantra. In such a scenario as a digital marketing agency, you are entitled to provide a gamut of SEO services to ensure that your client is satisfied.
However,
what if you don’t have the bandwidth???
What
if you don’t have the technical expertise???
You
have a threat of losing out on your client. Isn’t it???
That’s
where white label SEO services for agencies come for your aid.
So
what exactly are these agencies??
White
label SEO services agencies are basically independent entities that provide all
SEO services to digital marketing agencies. In other words, digital marketing
agencies hire white label SEO service providers and offer all SEO services to
their clients as their own. As an agency, it completes you, without your client
knowing that the SEO services have been outsourced.
Isn’t
it bliss in disguise??? That’s why there has been a huge demand for these
agencies. However, before you hire one, you must know how they benefit you and
how you should choose one. So, here is a detail of what all you need to know
about White Label SEO Services:
How
do white label SEO services benefit agencies:
1. As an agency, you can now be sure of
being complete. In short, with white label SEO service providers, you can offer
your clients a complete range of SEO services.
2. SEO services call for expertise and
skill. This means, that you need experienced manpower which you may not have
in-house. Also, maintaining such a team, irrespective of the business can be a
cost. Therefore, having a white label SEO services agency not only solves the
problem of experienced manpower but also reduces your overhead cost.
3. With the support of white label SEO
agencies, you can offer your clients customized SEO services. Every client has
unique requirements and clients prefer only those agencies who offer customized
solutions based on their needs. That’s why if you have white label SEO agencies,
you can be assured of customization.
4. As all the SEO-related tasks are taken
care of by the white label SEO agency, you can focus on building business,
pitching to more clients, and branding your business.
Now
that you know, how white label SEO services benefit you, it’s time to know how
to choose amidst the various contenders out in the market:
1. Look for the team size and experience.
Remember that you are looking for a white label SEO agency means that you lack
that qualified team. Therefore, the first thing to look at is the size of the
team and how qualified they are. Ultimately it’s the expertise that will win
your clients.
2. Look at the gamut of services. Ensure
that the agency is capable of providing all the possible SEO agencies. That’s
when you can cater to diverse clients and offer complete customization.
3. Look at the client record. The only way
to know how effective and credible they are is to see their previous clients
and the works done to them.
4. Lastly, look for an agency that is
capable of providing packages at different price ranges. Every client has a
different paying capacity. Therefore, you must be capable of offering SEO
services at different price brackets.
With
the above pointers, you can be assured of finding your perfect white label SEO
services agency. Now that you have found your agency, here is a tentative work
process flow:
1. Sign-up procedure. The first step is to
sign the agreement of association. The agreement would act as the code of
conduct and speak about how the works will be divided.
2. Announce to the clients: Once you have
the agency tied up, it’s time to confidently spread the word in the market that
you are capable and ready to offer all SEO services.
3. Manpower planning: As the projects
start flowing and you as the agency are the one interacting with the client, it
is your responsibility that you brief your SEO agency about the client, his/her
specification, deliverables, and deadlines. In short, you are to define the manpower,
skill, and targets clearly.
4. Maintain records: The fact that digital
marketing gives the scope to understand the success and response of the
campaign and digital through statistics and reports makes it a preferred
marketing tool. Therefore, you as an agency must provide the client with
reports at regular intervals.
Now
that you have an agency on board, it’s time to know, what are the ideal SEO
services:
1. The first thing that any client would
need is a website. Therefore, ensure that the agency provides a complete
website report that would speak about what kind of website, content, and design
the client must have based on the industry they deal in.
2. Once the website work starts, keyword
search is the next thing that must be part of the services. keyword research is
a crucial element that not only defines the website traffic but controls all
the digital communication.
3. Once the digital identity is created,
the next service that the white label SEO agency must provide is backlinking.
Backlinks define digital visibility.
4. Once the digital presence is created
and functioning, content creation, and marketing are crucial. The white label SEO
agency must conceptualize, quality check, and implement all the content that
goes on the client’s digital presence.
5. At regular intervals, the white label
SEO agency must conduct competitor analysis so that the client understands what
the competitors are doing and what he/she needs to do to stay relevant.
Suggestion Post: The
Ultimate Guide To Best White Label Program And Solutions To Improve Your
Revenue
Out
of the wide range of services that encompass SEO services, the above are
mandatory services that almost every client would ask for. The rest of the
services would depend on the client’s business type, their digital marketing
vision, and targets, budgets allocated and the timelines defined. Thus, as an
agency, you can call yourself a catalyst who would mesh the client and white
label SEO services agency for better brand building.
