How White Label Reseller Program Helpful For Business

Introduction

The world has been squeezing into the virtual space. This has opened avenues for businesses as they get access to global markets. Thus, every business has now realized the importance of hiring a digital agency. This demand in turn has led to the rise of digital agencies.

However, to be a digital agency, you need to offer a wide range of services. Amidst these services, SEO is the key service that binds digital marketing. However, most of the agencies are not adept at SEO services. In such conditions can they afford to create an SEO wing??? Yes, but would that happen overnight??? No.

So how do handle the situation??? The white label reseller program can be called the tool born out of this necessity.

Definition

White label SEO can be defined as the process of hiring a third-party agency to handle all the SEO activities on your behalf. In other words, as a digital agency, a white label SEO services provider is your invisible partner providing all SEO services to you. This in turn you can sell as your business offering to clients. Thus, the SEO agency works in the backend and you be the face of your business dealing with clients.

Pros

You may think about how it would benefit you as a business because the agency is not integrated into your business model. So, here are some key benefits that you as a business can avail yourself by signing up for a white label reseller program:

1.            Add on to your existing business: It is definitely a worthy extension or addition to your existing business services. As a digital marketing agency, adding SEO services completes you. In a nutshell, it makes you ready to offer 360 degrees services to clients. With this new addition, you are equipped to source more work of diverse nature.

2.            An add-on with not much investment: Collaborating with a white label SEO agency is all about outsourcing the work. This means that you need not spend or invest money in setting up an entire SEO wing which if looked at closely calls for a big investment. The investment includes hiring resources, buying or leasing SEO tools, and infrastructural changes to accommodate the team. However, as you outsource, it is the SEO agency’s to take care of the team, have access to SEO tools, pay the team’s salaries, etc. All you need to do is act as a catalyst between the client and the SEO services provider and get things done.

3.            An add-on those impacts your overall business: With SEO services adding to your business profile, you become one of the needed service providers. Also, as you rise up to serve better and more to your clients, you obviously also raise the levels of revenues earned. Thus, there is an overall impact on your business. With white label SEO, your job is to identify potential clientele, understand their needs, get your SEO service provider to design a strategy, give a quote and share the same with the client by adding your cut. Therefore, you can be sure that the ROI of SEO services is quite high.

4.            An add-on that leads to improved customer satisfaction: Customers love finding all they need in one place. Especially when it comes to branding and marketing, if the customer can avail all the aspects under one roof, they feel sorted and secured. In one, it is true because when the entire marketing and branding strategy is taken care of by one entity, results in a unique theme for the digital presence which later becomes the identity of the business.

5.            An add on that is the need of the hour. There is no denying that every business needs SO services. Thus, embracing the white label SEO reseller program not only makes you relevant in the current times but also helps you lead the current business ranks.

Possible cons

Every coin has two sides. As much as it is a fact that hiring a white label SEO reseller has its own glaring benefits, it comes along with some disadvantages as well. It is necessary that you know them too so that you can prevent them beforehand:

1.            You also are the face of criticism. The fact that this SEO agency works in the backend and you are the face for the client, makes you prone to criticism as well. In other words, when the SEO agency does a good job, you will be appreciated. However, when the agency goes wrong or misses a delivery, the client will hold you responsible and not the SEO agency.

2.            May raise a question to your credibility. For the client, it is you as an agency that is providing the SEO services. In short, the client doesn’t know that it is outsourced. Therefore, if by any chance the client comes to know, it may affect your credibility. Therefore, most of the time, agencies disclose to the clients that the SEO services are in collaboration with a third party. Honesty always wins you a point.

3.            Can cause lag in quality control. When the team is internal you can have control the quality. But when you outsource, you run a risk of not having complete quality control which may affect your customer satisfaction.

What is White Label SEO?

White label SEO (also referred to as reselling SEO or private label SEO) is the process of buying SEO service to then sell on to your own clients under the reseller’s brand name in order to gain a profit. White label Seo can help other digital marketing agencies provide holistic ala carte SEO services to their clients when they don’t have the in-house team or services.

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How to choose a white label SEO reseller?

Now that you have understood that even SEO resellers are in demand, you also would know that there is competition out there. There are many who vouch for providing impeccable SEO reselling services? However, for the betterment of your business, take a calculative step, look for a reliable SEO agency, scrutinize the service provider by all means, and then make your choice. Some of the key parameters are as follows:

1.            Experience

2.            Team size

3.            Previous works

4.            Nature of work

5.            Commitment to deadlines

6.            Previous testimonials

7.            Promptness to work

Conclusion

With a clear understanding of what, how, and why a white label SEO reseller program is needed, you as an agency must have understood that hiring one is critical but definitely worth it.

7 Ways White Label Reseller Program Can Help You

“Search Engine Optimization alias SEO,” is the word that buzzes on the virtual world. It is the key to virtual success. In other words, it’s a powerful tool that would help businesses to attain the targeted virtual presence. This understanding has led to an increase in the demand for SEO services. Almost every business, irrespective of its size and stature, is foraying on to the virtual world. Thus every business needs SEO for sustainability.

It’s a great business opportunity but is equally risky if you don’t have the SEO bandwidth. So, what do you??? You’re obvious and the immediate answer would be, have a team for the same because you know there is a huge demand for the same. But before that, here is something that you know.

Wanting to provide SEO services is a great decision, but wanting to do that by creating a team or by you may not be a good idea for the following reasons:

 

1.            Providing SEO services would need experts with in-depth knowledge of SEO tools and techniques.

2.            These experts are expensive when it comes to hiring them on the payroll.

3.            Also, finding these experts is a task in itself.

4.            Hiring and creating an exclusive SEO team would mean an increase in the company’s overhead cost.

5.            Also, hiring and creating an exclusive SEO team would be time-consuming and you may lose your clients by the time you get your team in place.

6.            Considering that you are unaware of the dynamics of SEO, you may stake your reputation as an agency.

 

So, is it a bad idea to offer SEO services??? The answer is NO. Adding SEO services to your portfolio is definitely a great business perspective. But, wanting to achieve this by setting up a team in-house is not a great idea. So, what’s the solution??? There comes your white label reseller program.

What Is A White Label Reseller Program?

It is nothing but the process of associating with an already existing SEO agency to which you will outsource all the SEO activities. However, from the client’s perspective, the SEO agency remains hidden or irrelevant as you continue to be the point of contact or face of the association.

In short, availing white label reseller program means providing SEO services that are performed by the SEO agency, but are offered under your brand name. So, before you think, if this is viable, here are some of the key benefits of the same:

 

1.            Low investment: When you associate with an SEO agency, you don’t have to hire any team as the agency already would have a team that is adept at all SEO activities. In other words, the agency would have all the manpower and they would work at the agency’s house. Thus, you have no pressure of having a space to accommodate the team nor have the pressure of deciding the salaries of the manpower. All you need is to decide a fixed amount that you would pay on either a project basis or a monthly basis.

2.            High on quality: The fact that these SEO agencies exclusively deal in providing SEO services, you can be sure of the quality of services. The agency would have a team that would have in-depth knowledge of all SEO services and tools that would help them create SEO strategies for all business types and within all kinds of budgets.

3.            Helps you focus on your core competence: With all the SEO services outsourced, you don’t have to bother about the implementation of the same. Thus, you have the free time and space to focus on your core competency i.e. business development.

4.            Helps increase customer base: When you associate with an SEO agency, you are sure of the quality of services, therefore, you can confidently pitch your services to wider customers. This increases your scope of work, resulting in to increase in business revenues.

 

In addition, to the above-mentioned key benefits, there are many more benefits with the white label reseller program. Considering there has been an increase in the demand for the white label reseller program, a lot of agencies are flocking in the market. So, here are some pointers that you must remember while associating with an SEO agency to ensure that you avail all the benefits:

 

1.            Check whether the agency has the required expertise, manpower bandwidth, and bandwidth to take work. In other words, ensure that you have a thorough understanding of the agency’s abilities in terms of the expertise of manpower and the gamut of SEO services it offers.

2.            Check the previous works of the agency. The agency may have the expertise to handle SEO works, but what is previous experience of the agency. In other words, what is the kind of clients that the agency has dealt with? What was the nature and size of the business? What was the size and nature of the SEO services provided? These are some of the questions that will help you understand whether the agency can handle the kind of clientele you are pitching. This is also for you to understand what kind of clients you must pitch.

3.            Understand the agency’s working style. As you are the one who will be dealing with the clients, it would be your task to negotiate and finalize the budget. Therefore, try finding an agency that is capable of customizing offers. Because starting a new service of providing SEO services will prove beneficial, only if you make the best out of it, in terms of money and expertise.

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Though the white label reseller program helps you ease out from the work pressure, it is to be remembered that as an agency, you must remember that regular reviews and monitoring of the work is mandatory.

Thus, no matter what kind of white label reseller program you are looking for, you must ensure that you find the right one. A simple online search wouldn’t help. You need to dig deep into the agency’s abilities. However, considering the results the collaboration gives, the effort seems worth it.