Marketing and Advertising who have always focused on traditional marketing have realized, to be in business, they need to embrace digital marketing. Thanks to the fact of the world shrinking onto the virtual space.
Though this shift opens doors to great business opportunities, it is equally challenging as digital marketing demands strategic and technical knowledge. Agencies may be capable of strategizing but for the implementation, they definitely need technical support.
That’s when reseller SEO company comes into the picture.
What is a Reseller SEO Company???
These agencies can be defined as agencies that master the art of SEO services and provide them as your partner in the backend. In other words, though these agencies are external support systems, they act as your backend partners taking care of the SEO services.
You, as an agency, on the other hand, can offer these services to your clients under your name. By joining hands with these agencies you can be assured of the following benefits:
1. Increase in the scope of work. In other words, resell SEO services helps you to become a one-stop destination for all marketing needs.
2. Increase revenues: As you have a new service to offer, it means you have more work pouring which in turn means you have more revenues pouring in.
3. Increase in credibility: Considering that tying up with an SEO reseller agency assures the quality of work, though the SEO services will be an add on, the quality remains impeccable. Thus, you increase your brand credibility in the market.
Thus, with the above-mentioned key benefits, it is clear that as a marketing agency you definitely need resell SEO services to sustain the business. Now comes the question how to find one???
The growing demand for SEO services has led to many agencies entering the market, offering impeccable services. Therefore, we bring you a structured process complemented with tips that will help you dive through the numerous options and find that perfect reseller SEO company:
Pre search: Before you set out to find your SEO partner, there is a bit of a homemaker that you need to do:
1. First, define your expectations. Because this is a new addition to your business offering, you need to understand what you are getting into and how you wish to get into it.
2. Get an understanding of what SEO in general encompasses. To ensure that you find the right one, you need to have at least a basic understanding of what exactly SEO is all about and how it works.
3. Get an understanding of what the industry expects? Considering that you will be offering these services to your clients, an understanding of what clients generally expect when they opt for SEO services would help you find a partner who is capable of offering them and more.
Search: With your homework done, it’s time for field work. In other words, here are some pointers that you need to remember when you actually start searching for your SEO partner:
1. Bank on the SEO: The fact that you are looking for an SEO partner makes it clear that SEO should help you find the agency too. In other words, your internet search results will show who is doing a good SEO job. So, conduct an online search and get the top search results. This primarily qualifies them about their technical SERP skills.
2. Start the interview: Once your list is in place, it’s time to interact with each one of them. When you interact, try understanding the following:
- What is the skill set of the agency. How qualified and skilled the team members are?
- How long the agency has been in the industry? And who are the clients they have served and are serving? Are these clients diverse or of some specific industry?
- What are the SEO services they offer?
- Any case studies that reflect their SEO abilities?
4. Post Search: The homework is done, the field is accomplished, it’s time for the finale. Now that you are done gathering and understanding the details of the agencies in the list, it’s time to remove the non-suitable and find the best suitable. So, here are some points that will guide you through the final step:
1. First, remove the agency names that don’t match your service requirement,
2. Next, remove the agency names that don’t match your work ethics standards
3. After the above two, you probably would land up with 2-3 options that look equally good and lucrative.
4. That’s when comes the final decision-making tool: Commercials. The budgets can be called the tie-breaker. Remember that this association has to generate revenues. This means that for the client, your quote will be your SEO agency’s quote + your mark up. As an industry expert and with experience in dealing with clients, you know what would be paying capacity of clients. Based on this info, choose the agency that you think will be able to offer SEO services in that budget. This will make your life easy and reduce your burden of bargaining with the SEO agency for services.
5. Start the journey: As you embark on this journey of finding your SEO agency, the agency also understands you and your working style. Thus, by the end of the process, you and the agency, both are ready to begin the association. That’s when all you need is an agreement of understanding and the start of a partnership journey.
Conclusion
As a marketing agency, when you are joining hands with an SEO agency, look at it as a long-term growth collaboration. This will help you achieve sustainable growth.
Source: https://www.digitalagencyreseller.com/blog/how-to-find-a-reputable-seo-reseller-company/
