This has led to huge competition. So, how do you compete and create your own space??? So, here we bring you some tips and tricks to reselling your SEO services:
Be clear of your abilities: Every time you make a sales pitch be very specific about what you are and what is your process. On the other hand, keep mentioning how and why of you. In other words, your sales pitch should cover in detail how you and your service can benefit the customer. What makes you different from the other SEO resellers? Why you should be chosen.
Do your research: Before you make that sales pitch, know whom you are meeting. In other words, have a clear understanding of the client’s SEO presence. Also, have a rough strategy ready of what you feel the client must implement to grow.
Have case studies to your aid: Sales cannot sustain on self. You need to prove yours with facts and figures. That’s where SEO case studies i.e. case studies of previous clients comes for your support. As SEO is result-oriented, having all your projects or client consultation as case studies of how it all started, when did you intervene in the business, the strategy adopted, and the results achieved would speak volumes and let you win that deal.
Testimonials matter: Your past clients can play a key role in your success. Therefore, gather as many testimonials as possible. Request your clients to give elaborate testimonials. In other words, ask your clients to be specific about how they benefitted from your services, what makes them feel you are the best.
Build your digital presence: You need to walk the talk to win that rookie point. As an SEO reseller, your expertise must reflect in your digital brand building as well. Therefore, ensure that you have all the SEO elements in place. In addition, they should be live examples of what it looks like when you take care of the SEO.
Be a trendsetter: There are many but what makes you special??? The answer is the thought process. It is a known fact that there are many SEO resellers in the market. All know the basics of SEO and all use the same SEO tools. Then what makes you different??? It’s your approach and innovation to using these SEO techniques and tools. In other words, your thought process would be your defining factor. Therefore, don’t just be a service provider, be a thought leader. Think different, think ahead. Be open to experimenting and taking calculative risks.
Be flexible: The world is for those who understand the art of customization. As an SEO reseller, you must know that every business and its needs are different. However, knowing this fact and being able to tweak and create strategies that match all business-type requirements is the winning point. Therefore, know your strengths and be open to mold and shape your strengths as per the client’s need.
With the above-mentioned tricks, you can be sure of creating your niche. However, before we close this article, here is a checklist that would help you make that perfect sales pitch:
Have a clear demarcation of the pitch. It shouldn’t be lengthy nor too crisp. Some of the key elements are: Who are you? What are you offering? What makes you unique? how can you make a difference and lastly your offer?
The language of your pitch should not be boasting tone. Instead, the tone should be confident and welcoming. Keep the language simple. Avoid using SEO jargons to prove that you know the subject. Using simple language, makes the client feel that you are receptive and respecting the client’s ignorance.
Speak and let speak. Yes, you are making the sales pitch. So, you have to crack the deal. Having said that, don’t make the sales pitch a one-way monologue. Let the client speak, understand what is the client looking for. This not only makes the client feel that you are understanding but also helps you build a rapport which may be a defining factor for striking a deal.
While speaking of client SEO status, express it as your case study and preparation. Not like a card to say that the client needs you. The first style shows that you have done your homework and are actually ready. The latter makes the feel client that you are showing off how you can prove to be an asset.
Suggestion blog: https://www.digitalagencyreseller.com/blog/best-ways-to-resell-seo-services/
Conclusion
Sales pitches are very dynamic. Every client is different, so should be your sales pitch. However, the one good thing is keeping your core strong and presenting it right can take you places. So, put on your best shoes and march into cracking the deal.
