Introduction
The world has been squeezing into the virtual space. This has opened avenues for businesses as they get access to global markets. Thus, every business has now realized the importance of hiring a digital agency. This demand in turn has led to the rise of digital agencies.
However, to be a digital agency, you need to offer a wide range of services. Amidst these services, SEO is the key service that binds digital marketing. However, most of the agencies are not adept at SEO services. In such conditions can they afford to create an SEO wing??? Yes, but would that happen overnight??? No.
So how do handle the situation??? The white label reseller program can be called the tool born out of this necessity.
Definition
White label SEO can be defined as the process of hiring a third-party agency to handle all the SEO activities on your behalf. In other words, as a digital agency, a white label SEO services provider is your invisible partner providing all SEO services to you. This in turn you can sell as your business offering to clients. Thus, the SEO agency works in the backend and you be the face of your business dealing with clients.
Pros
You may think about how it would benefit you as a business because the agency is not integrated into your business model. So, here are some key benefits that you as a business can avail yourself by signing up for a white label reseller program:
1. Add on to your existing business: It is definitely a worthy extension or addition to your existing business services. As a digital marketing agency, adding SEO services completes you. In a nutshell, it makes you ready to offer 360 degrees services to clients. With this new addition, you are equipped to source more work of diverse nature.
2. An add-on with not much investment: Collaborating with a white label SEO agency is all about outsourcing the work. This means that you need not spend or invest money in setting up an entire SEO wing which if looked at closely calls for a big investment. The investment includes hiring resources, buying or leasing SEO tools, and infrastructural changes to accommodate the team. However, as you outsource, it is the SEO agency’s to take care of the team, have access to SEO tools, pay the team’s salaries, etc. All you need to do is act as a catalyst between the client and the SEO services provider and get things done.
3. An add-on those impacts your overall business: With SEO services adding to your business profile, you become one of the needed service providers. Also, as you rise up to serve better and more to your clients, you obviously also raise the levels of revenues earned. Thus, there is an overall impact on your business. With white label SEO, your job is to identify potential clientele, understand their needs, get your SEO service provider to design a strategy, give a quote and share the same with the client by adding your cut. Therefore, you can be sure that the ROI of SEO services is quite high.
4. An add-on that leads to improved customer satisfaction: Customers love finding all they need in one place. Especially when it comes to branding and marketing, if the customer can avail all the aspects under one roof, they feel sorted and secured. In one, it is true because when the entire marketing and branding strategy is taken care of by one entity, results in a unique theme for the digital presence which later becomes the identity of the business.
5. An add on that is the need of the hour. There is no denying that every business needs SO services. Thus, embracing the white label SEO reseller program not only makes you relevant in the current times but also helps you lead the current business ranks.
Possible cons
Every coin has two sides. As much as it is a fact that hiring a white label SEO reseller has its own glaring benefits, it comes along with some disadvantages as well. It is necessary that you know them too so that you can prevent them beforehand:
1. You also are the face of criticism. The fact that this SEO agency works in the backend and you are the face for the client, makes you prone to criticism as well. In other words, when the SEO agency does a good job, you will be appreciated. However, when the agency goes wrong or misses a delivery, the client will hold you responsible and not the SEO agency.
2. May raise a question to your credibility. For the client, it is you as an agency that is providing the SEO services. In short, the client doesn’t know that it is outsourced. Therefore, if by any chance the client comes to know, it may affect your credibility. Therefore, most of the time, agencies disclose to the clients that the SEO services are in collaboration with a third party. Honesty always wins you a point.
3. Can cause lag in quality control. When the team is internal you can have control the quality. But when you outsource, you run a risk of not having complete quality control which may affect your customer satisfaction.
What is White Label SEO?
White label SEO (also referred to as reselling SEO or private label SEO) is the process of buying SEO service to then sell on to your own clients under the reseller’s brand name in order to gain a profit. White label Seo can help other digital marketing agencies provide holistic ala carte SEO services to their clients when they don’t have the in-house team or services.
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How to choose a white label SEO reseller?
Now that you have understood that even SEO resellers are in demand, you also would know that there is competition out there. There are many who vouch for providing impeccable SEO reselling services? However, for the betterment of your business, take a calculative step, look for a reliable SEO agency, scrutinize the service provider by all means, and then make your choice. Some of the key parameters are as follows:
1. Experience
2. Team size
3. Previous works
4. Nature of work
5. Commitment to deadlines
6. Previous testimonials
7. Promptness to work
Conclusion
With a clear understanding of what, how, and why a white label SEO reseller program is needed, you as an agency must have understood that hiring one is critical but definitely worth it.
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